This still rings true today as it did almost 50 years ago when coined by IBM’s chairman and CEO Thomas John Watson Jr., who approached design as a problem-solving tool and positioned IBM as the first business organization to be conceived of as an intentional work of the imagination. In prioritizing design as an essential element of expressing brand values, he’d unknowingly set off a cascade effect for other major organizations that followed suit, giving rise to “design thinking,” which affects everything from business strategy to iPhones.
So how does this impact you? Good design is about the customer journey, and customers want to know who’s accompanying them on the ride.
Do they identify with your brand?
What do reviews say about your business?
Will they remember you?
Can they even find you?
The answers to these questions can make or break your business.
Enter the disconnect.
With so many companies popping up, algorithms changing all the time, and customer preferences in constant flux, it’s no wonder it’s becoming nearly impossible for brands to break through, much less aspire to cultivate brand loyalty among their target.
The non-stop competition for mind share in the most fragmented market we’ve ever experienced is exhausting, to say the least.
Meanwhile, you’ve got a business to operate.
There’s more choice than ever, but decision fatigue is real, and too much choice sometimes leads to no choice at all.
Don’t let analysis paralysis be the difference between a sale or an abandoned cart.
